Everyday marketing becomes a more exact science, and all advertising must be poignant to have any impact in a noisy world. Today’s economy gives no room for needless spending, therefore marketing to your highest potential target market segments is the only way to grow business cost-effectively. Measuring performance is imperative to continuous improvement and we’re here to help build brands and grow companies.
As a locally owned and operated digital agency based in New London, Connecticut, our mission is to help our clients grow both established companies and small operations. Our passion at D2 is merging the latest techniques in marketing science with strategic thinking and highly creative executions.
Reinvention is not an option, but a necessity in our culture and time, and the key to future success.
Marketing & Branding
At D2, the journey to your brand’s success – whether through offline or online marketing – starts with a thorough evaluation of your brand, including where it resides and what it represents.
Before we ever put pen to paper, we first gain a deep understanding of your business, your goals, and most importantly – your target customer. We are a local agency with a core belief that your customers own and define your brand, and therefore, the basis for any strategic or creative direction must come from a deep understanding of your customers’ wants and needs. Once we know where your brand is, we chart a course of action to put it precisely where you want it to be.
D2’s Marketing and Branding Services:
- Full Brand Audit
- SWOT Analysis
- Strategic Marketing Planning
- Ongoing Brand Monitoring
Research and analytics may be the brains of the D2 team, but our creative is the heart.
Once we've outlined which tactics and markets are right for your brand, we create a look, feel and voice that is unique, insightful and effective.
- Print and Outdoor Advertising
- TV and Radio Commercials
- Billboard Design
- Online Video
- Website Development and Services
- Direct Mail Programs
- Product Catalogs and Brochures
- Specialty Magazines
- Logo Development
- Collateral and Point-of-Sale Materials
Advertising has always been about attention: how can you put your brand’s message in front of the consumer in a way that they’ll remember you? Today, the number of channels to reach consumers increases at a pace that is quicker than most brands can keep up with. The result is an “always-on,” connected world where consumers are so inundated that they automatically tune out advertising.
Content marketing cuts through the noise with the goal of providing value that informs, entertains, or addresses consumer concerns; solidifying your brand’s role as a solution provider, and building loyalty.
D2’s Content Marketing Services:
- Content development
- Content distribution and social media
- Marketing analytics and data
Consumers spend the bulk of their time online, and there are way too many brands trying to market to them. Yes, consumers are mobile and they consume media but they aren't engaging with you in the ways they used to. Faced with a barrage of new product and service choices everyday, they are used to making fast and informed choices, with brands they find interesting. Are you one of them?
As a results based digital agency, D2 will help you connect with your customers and meet your goals, using our extensive knowledge and expertise of the new consumer.
D2’s Digital Marketing Services:
- Email Marketing
- Mobile Marketing
- Online Video
- Search Engine Optimization
- Web Design & Development
- Social Media Marketing
- Ad Retargetting, Search & Site.
If you have an email database, it’s time to get smart about it. You need to incorporate timing, design, and segmentation; there's a lot more that goes into email than just an email. The email marketing team at D2 develops effective campaigns that grow sales and awareness of your products and services. Email marketing is based heavily on analytics – our email experts are trained in eCRM strategy and utilizing customer lists.
The Email Marketing services of D2:
- eCRM Management
- Email Design & Development
- Email performance analysis
- Email marketing list segmentation
Online video has become one of the top activities for users online, and for advertisers there is a great opportunity to use it to capture and engage existing and potential customers. The right video at the right time can mean more sales or leads. As a result, the demand for strong video content development in advertising is growing.
D2 knows online video and what it can mean for advertisers. We create and develop cost-effective and engaging web video that can be used to further define your product or service, engage users in your company in a fun way, or simply feature your product attributes. What’s best, videos are all optimized using the best SEO strategies for video.
Search Engine Optimization
Search engine visibility has always been important to a digital campaign, yet many agencies cannot keep up with the rapidly changing technology. With constantly changing search engine algorithms and the competitiveness of other firms vying for the same visibility, search engine optimization is essential in increasing visits to your website. D2, based on experience, proven tactics, and results, utilizes an extensive SEO program to drive qualified traffic, and more importantly, deliver conversions for your business.
D2’s search engine optimization services:
- Website SEO technical audit
- Keyword discovery and analysis
- Content editing
- SEO Meta Tag management
- Social SEO
- Online Video optimization
- SEO content creation
- Mobile site development and mobile SEO
Web Design & development
We believe websites are not a project, but a research-driven marketing tool. Our designs are a collaborative effort between designers, developers, social media experts, and marketers. As a digital agency with a lot of experience building websites, the D2 team understands that a website design must be user-centric if it's to attract customers. Using cutting edge web design techniques, we create experiences online that drive actions, leads, and sales.
We build websites that work and drive our clients’ businesses.
The digital web design team can build:
- Brand Marketing Sites
- Corporate Sites
- B2B Sites
- eCommerce Sites
- Mobile Websites
- Campaign Microsites
- Mobile Application Development
Social Media Marketing
D2 develops and executes social media strategies that drive consumer engagement. Our social media marketing campaigns increase site traffic, drive sales, and engage your customers. Social marketing takes constant monitoring, engagement, and tracking. Our goal in social media marketing is not just to increase the size of your audience, but rather the quality of your followers. As a digital marketing agency, we see to it that our clients interact with their target customers.
D2 provides the following social media services:
- Social Media Monitoring
- Social Media Engagement
- Application Development
- Social Media Advertising
- Social Media Web Development